Hello!
I'm Joseph Cook, a Visual Communications Manager with a background in community management within the video games industry.
Over the years, I've worked as Community Manager at Avid Games on titles including Cards, the Universe, and Everything, Eerie Worlds, and Wild Cards. Today, I lead visual communications for Wild Cards, combining creative design, branding, and player-focused communication to help shape the game's identity and connect with its community.
Community Management
I joined Avid Games in July 2022, beginning my journey in game development as a QA Tester on the mobile TCG Cards, the Universe and Everything. Five months later, I transitioned into the Community Manager role, leading social and community initiatives for an active community of over 40,000 members across Discord, Facebook, and Reddit, alongside a social media audience of more than 35,000 across Instagram, TikTok, YouTube, and X.
As Community Manager, I was the voice of the studio in player communications and the voice of the community within the development team. From coordinating beta feedback and focus groups to gathering localisation feedback, I worked directly with players to improve the games we make and strengthen our relationship with our communities.
During my time in the role, we launched two new titles, Eerie Worlds and Wild Cards. I built, managed, and grew communities for both games, acting as the primary point of contact for player feedback from alpha through to global launch.
I also coordinated regular developer Q&As on Reddit and Twitch to strengthen the relationship between our players and development team. Alongside this, I created and managed content creator programmes for each title, supporting both established and aspiring creators to produce content that grew our communities and increased awareness of our games.
Visual Communication
In May 2026, I moved into the role of Visual Communications Manager at Avid Games, focusing on our newest title, Wild Cards. Working closely with our Brand IP partners, I adapted licensed brands into engaging in-game content while maintaining creative guidelines and brand consistency. I led the creation of a wide range of visual assets, including promotional artwork, season passes, social media content, advertising creatives, and in-game marketing materials.
A key part of my role is producing player-facing visuals, collaborating with community, marketing, and development teams to translate game updates and campaign goals into clear, engaging content that enhances the player experience.
Social Media and Marketing
Alongside community management, I oversaw the day-to-day running of our social media portfolio. For Cards, the Universe and Everything, I managed a combined audience of over 35,000 across Instagram, YouTube, TikTok, and X, producing engaging, authentic content that kept players informed about new releases and excited for upcoming content.
I led the social media strategy for both Eerie Worlds and Wild Cards, from creating the accounts through to global launch. This included producing a diverse range of content, from trend-driven short-form videos to developer diaries that invited players behind the scenes and into the development process.
A key focus of my work was strengthening the connection between the studio and its community. For launch, I scripted, organised, edited, and published a series of Developer Diaries introducing the team and showcasing the games in development. These helped build a passionate player base during alpha and laid the foundations for a thriving community that continues to engage with the development team and provide valuable feedback that shapes the games.
Organic growth was another major focus. By capitalising on social media trends, I created a series of short-form videos that generated over one million TikTok views, significantly increasing profile traffic in the lead-up to global launch.